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Do Men and Women Really Want Genderless Fashion?

Whether genderless fashion turns out to be a trend, or something with a profitable future, depends on consumer comfort and how mainstream the blurring of gender boundaries becomes.

KRISTOPHER FRASER

08.13.17 12:00 AM ET

Fashion has always responded to what’s happening next. The movement that’s happening right now: genderless apparel. 

In March, H&M announced the debut of their first unisex collection, a 19-piece line of oversized denim basics called Denim United. 

Recently, Parisian brand Avoc, which proudly totes their offerings as gender neutral, won the prestigious ANDAM award, which granted them $129,000 to grow their business. 

While gender non-conformity and gender expression are headline topics right now, the question remains for fashion, is this just a trend, or something that has a profitable future for the retail sector?

Liusal, a streetwear brand that officially launched during New York Fashion Week: Men’s, has made being genderless a core part of their brand identity. Their main reason for this was a matter of economics on their part.


 
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